1. Who we are and what this covers
PureMuze LLC (“PureMuze,” “we,” “us”) operates puremuze.com (the “Website”). This policy explains what we collect through the Website and what we do with it.
It does not apply to protected health information created or received when you become a patient. Clinical services are delivered by independent licensed clinicians and pharmacies through our HIPAA-compliant infrastructure partner, OpenLoop Health, under a Business Associate Agreement. Once you enter the clinical intake at care.puremuze.com you are in OpenLoop's environment, and their Notice of Privacy Practices governs.
2. Information we collect
- Information you give us. Name, email address, and state, when you use the fit check, register for a masterclass, or contact us.
- Information collected automatically. IP address, approximate location derived from it, browser and device type, pages viewed, and referring source.
What we deliberately do not collect. The fit check asks about symptoms and history so it can suggest a program. Those answers are never transmitted to us or stored. They are evaluated in your browser and discarded. Only your name, email, state and the program you matched with are recorded. Your clinician asks these questions again, properly, inside the clinical intake.
We do not ask for or store payment card details. Payment is processed by OpenLoop.
3. Cookies, analytics and tracking
The Website uses only the cookies required to make it function. As of the date at the top of this page we run no analytics, no advertising pixels and no third-party trackers of any kind. We have not placed a Meta pixel, a Google Ads tag, or a session-recording tool on this Website.
If that changes we will update this policy before deploying the technology, describe what it collects, and provide any consent mechanism the law requires. We will not place advertising or analytics trackers on pages where clinical information is collected.
4. Where your form submissions go
Submissions from the contact form, masterclass registration and fit check are stored in Google Workspace (Google Sheets) under our control, and are used to reply to you and to operate the service. Google acts as a service provider and is contractually restricted from using the data for its own purposes.
5. How we use information
To operate and improve the Website; to respond to you; to direct you to the right program and clinical intake; to send service messages about your account or a request you made; and, where you have not opted out, to send you marketing about PureMuze. You can unsubscribe from marketing at any time using the link in any email.
6. Disclosure of information
We share information with: service providers under contract who perform work on our behalf; OpenLoop Health and the licensed clinicians and pharmacies delivering your care; a successor entity in a merger, acquisition or sale of assets; and where required to comply with legal process, enforce our agreements, or protect the rights and safety of any person.
We do not sell your personal information, and we do not share it for cross-context behavioural advertising. We have never done so. Because we do not sell or share, no “Do Not Sell or Share My Personal Information” link is required; if that ever changes, one will appear in our footer before the practice begins.
7. Retention
We keep Website submissions for as long as needed for the purpose they were given, and no longer than 24 months from your last interaction with us, unless a longer period is required by law. You can ask us to delete them sooner.
8. Your rights
Depending on where you live, you may have the right to access, correct, delete or obtain a portable copy of your personal information, to opt out of targeted advertising, sale, or profiling, and to appeal a refusal. These rights are available to residents of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah and Virginia, among others.
To exercise a right, email privacy@puremuze.com. We will acknowledge within 10 business days and respond within 45 days, extendable once by a further 45 days where the law allows. We may need to verify your identity before acting. We will not discriminate against you for exercising any of these rights. If we decline your request you may appeal by replying to our decision; if we deny the appeal you may complain to your state Attorney General.
You may use an authorised agent to submit a request on your behalf where the law permits, with written proof of authorisation.
9. California Privacy Notice
This section supplements the above for California residents under the CCPA as amended by the CPRA.
Categories of personal information we collect: identifiers (name, email, IP address); geolocation inferred from IP at state level; internet activity (pages viewed, referring source); and commercial information (the program you expressed interest in).
Sensitive personal information: we do not collect it through this Website. Health information you provide during clinical intake is protected health information handled by OpenLoop under HIPAA, not under the CCPA. The fit check answers are not transmitted to us.
Sources: directly from you, and automatically from your device.
Business purposes: as described in section 5.
Disclosure: as described in section 6. We have not sold or shared personal information in the preceding twelve months, and we do not sell or share the personal information of consumers we know to be under 16.
Retention: as described in section 7.
10. Children
The Website is intended for adults 18 and over. We do not knowingly collect personal information from anyone under 18. If you believe a child has given us information, email privacy@puremuze.com and we will delete it.
11. Security
We use administrative, technical and physical safeguards designed to protect information, including encryption in transit. No method of transmission over the internet is completely secure, and you are responsible for keeping your account credentials confidential.
12. Changes
We may update this policy. The date at the top reflects the most recent revision. Where a change is material we will give notice before it takes effect.
13. Contact
Privacy questions and rights requests: privacy@puremuze.com. For protected health information, see OpenLoop Health's Notice of Privacy Practices. General enquiries: hello@puremuze.com.
All PureMuze policies
- Privacy Policy (you are here)
- Consumer Health Data Privacy Policy
- Terms of Use
- Cancellation & Refund Policy
- Medication Safety Information
- Compounded Medication Disclosure
- About Telehealth Care
- Accessibility Statement
- Telehealth Informed Consent (OpenLoop Health, the consent of record)
- Notice of Privacy Practices (OpenLoop Health)
PureMuze LLC, a Texas limited liability company. Clinical services are provided by independent licensed clinicians and pharmacies through our clinical infrastructure partner, OpenLoop Health. PureMuze does not practice medicine and does not compound or manufacture medication.